HandsomeBoy was founded by Jeff Rogers. Jeff has been in the entertainment business since he was 16 years old. He began as a rock concert promoter in Welland, Ontario. He later became a rock band manager and helped steer the careers of Crash Test Dummies, The Pursuit of Happiness, Rusty, Randy Bachman, Ashley MacIssac and others. He also is the owner of Handsome Boy Records which has had success with Rusty and the Plunderphonics album - Grayfolded. During this time Jeff was involved in three film projects. As an executive producer on Bruce LaBruce's Hustler White and a Crash Test Dummies movie directed by Kris Lefcoe. The third was as a director on _Moe Berg: Song and Dance Man (1999)_.
In January of 2000 Jeff took a job working for Richard Branson's V2 label in New York. He became Head of Artist Development and worked with artists such as The Black Crowes, Underworld, Rinocerose, Stereophonics and Moby. While working there Jeff produced the highly praised Moby: Play - The DVD for which he received his first Grammy nomination.
His interest in film brought him back to Toronto to produce "Public Domain" a film written and directed by Kris Lefcoe. Jeff teamed with director/writer Rob Stefaniuk and producer Robin Crumley to produce a vampire rock and roll film called Suck. Suck starring Jessica Pare and Rob Stefaniuk was released worldwide in 2009. Cameos in the movie include Moby, Alice Cooper, Carol Pope, Henry Rollins, Malcolm McDowell, Alex Lifeson, Iggy Pop, Nicole De Boer and John Kastner. He helped create and launch music tv channel AUX TV. Jeff is producing the new Dario Argento film starring Iggy Pop (The Sandman) for which he helped run and very successful crowd funding campaign.